For his biggest original film to date, “Weird” is an Al Yacovitch parody biopic WeirdRoku has roped in Village Roadshow to help market the film internationally.
Village Roadshow Entertainment Group oversees the sale of television, streaming and home entertainment rights. Weird In all global markets, except US, Canada, UK, and Latin America.
Roku Channel launched, operating in the United States, Canada, United Kingdom and Mexico Weird: The Al Yankovic Story After premiering at the Toronto International Film Festival on November 4. Directed by Eric Appel, who co-wrote the screenplay with Yakovich, Weird Daniel Radcliffe plays a subversive version of Yankovic who spends the runtime partying with Madonna and swilling whiskey on stage.
John DeForce The Hollywood Reporter A review of the film reads: “Weird Relentlessly silly, wholesome at heart and full of cameos, it gives the impression that a couple of generations of cool people love this guy.
Roku and Village Roadshow worked together on a previously filmed show Heathers: The Musical.
David Eilenberg, VP and head of Roku Originals, praised the partnership with Village Roadshow in a statement, “Millions of streamers watched the film on The Roku Channel and the film had the largest opening weekend audience in the history of the Roku Channel. . We have no doubt that it will continue to resonate with fans and passionate fans around the world.
“Al Yankovic’s artistry is on full display,” said Jason Buckley, Village Roadshow’s evp of worldwide sales and distribution. Weird: The Al Yankovic Story, and we know global audiences will be as excited to see it as viewers in North America and the UK. We’re thrilled to once again partner with the Roku team to bring it to them.
The deal was negotiated by Jason Buckley on behalf of Village Roadshow Entertainment Group and Mario Giampolo on behalf of Roku.