Maximilian Davis’ First Ferragamo Collection Debuts in Beverly Hills – The Hollywood Reporter

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Last March, Ferragamo surprised the fashion world by naming Maximilian Davies as the new creative director of the 95-year-old Italian fashion house.

Two years earlier, Davies had launched his own brand, Maximilian, in London. Paying homage to her Trinidadian-Jamaican roots, her label has been worn by Dua Lipa, Kim Kardashian and Rihanna.

Now the 27-year-old design wunderkind is launching her first Ferragamo capsule collection, titled A New Dawn, in just 17 stores worldwide, including Beverly Hills, New York and South Coast Plaza in Costa Mesa, California. Available for just one month until November 30, Davis’ Spring/Summer 2023 collection was celebrated with a preview party on November 10 at the brand’s Rodeo Drive flagship store.

As DJ Miles Hendrick played the tunes, guests nibbled on bites like duck confit spring rolls and tried on some of Davis’ sexy-meets-minimal new designs, Elina sandals with a Gancio logo heel and grosgrain mules featuring subtle lettering on the shaped heel. In the crowd were actresses Natasha Lyonne, Lexi Underwood and Rachel Sennot; Zola Director Janicza Bravo; singer Kilo Kish; stylist Jared Eng of Just Jared; and TikTok star Zac Lugo.

In keeping with house founder Salvatore Ferragamo’s start as a shoemaker in Hollywood, Davis’ new collection draws inspiration from Tinseltown while portraying the current moment. “I wanted to pay homage to Salvatore’s opening by bringing the culture of Hollywood — but the new Hollywood. Its ease and sensuality; its sunsets and sunrises,” Davis said in a statement.

Salvatore Ferragamo Spring/Summer 2023 Campaign.

Courtesy of Salvatore Ferragamo

Hues range from fiery reds and oranges to soft beiges and graphic black-and-white pieces. Davis took inspiration from Marilyn Monroe in crystal-embellished tops and vivid red pants, while tailored pants stood out with harness detailing. The designer updated the house’s archival Wanda leather mini bag in a sunset-inspired ombre color and splashed parts of the label’s logo across polo shirts and oversized wool sweaters.

“It’s about Ferragamo, about Hollywood, about the ocean – but also about me and my own DNA,” continues Davies – who was born in Manchester and graduated from the London College of Fashion – for her debut at the house. “I want to show that perspective, but now through the Ferragamo lens.”

Shop the full collection online for a limited time Ferragamo.com And check out some of the standout pieces below.

Salvatore Ferragamo Wanda Mini Handbag

Salvatore Ferragamo Wanda Mini Handbag

Salvatore Ferragamo

Salvatore Ferragamo Wanda Mini Handbag

$2,100

buy now

Salvatore Ferragamo Logo T-Shirt

Salvatore Ferragamo Logo T-Shirt

Salvatore Ferragamo

Salvatore Ferragamo Logo T-Shirt

$490

buy now

Salvatore Ferragamo Elina sandals

Salvatore Ferragamo Elina sandals

Salvatore Ferragamo

Salvatore Ferragamo Elina sandals

$1,290

buy now

Salvatore Ferragamo crystal embellished top

Salvatore Ferragamo crystal embellished top

Salvatore Ferragamo

Salvatore Ferragamo crystal embellished top

$2,300

buy now

Salvatore Ferragamo Canvas Shoulder Bag

Salvatore Ferragamo Canvas Shoulder Bag

Salvatore Ferragamo Canvas Shoulder Bag

$2,500

buy now

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