Don’t Worry Darling Box Office Previews Make $3.1 Million – The Hollywood Reporter

Warner Bros.’ High-level image Don’t worry darling opened its domestic box office run with a solid $3.1 million in Thursday previews and Monday special IMAX screenings. It’s hard to know how frontloaded the image is.

Directed by Olivia Wilde, Don’t worry darling The entry was much talked about at the Venice Film Festival as it faced several controversies, including rumors of an affair between Wilde and lead actress Florence Pugh.

Tracking and Warner Bros. are projecting a $17 million opening weekend. But based on advance ticket sales, exhibitors say the weekend gross could fall between $20 million and $24 million (some think even higher). The film cost a relatively modest $35 million to make.

Analysts believe the film’s biggest asset in terms of its box office performance is the legion of younger women devoted to Harry Styles, who stars opposite Pugh and Chris Pine in Wilde’s high-concept psychological thriller, about a young couple living in a cult. Community.

Hollywood insiders aren’t convinced that the general moviegoing public cares about the offscreen drama. If anything, the campaign will increase awareness.

More concerned are the lukewarm reviews. Don’t worry darling It currently has a 35 percent critics’ score on Rotten Tomatoes, dimming its awards chances and making it more difficult to attract older adults, who rely on reviews when deciding whether to make a trip to the movies.

Don’t worry darling Goes against the second weekend The Woman King and re-release AvatarHighest grossing film of all time.

Director James Cameron and his producing partner Jon Landau are gearing up for the sequel for a December release. Avatar: The Way of Water And bringing the original film back to theaters was just one aspect of an elaborate marketing campaign orchestrated by Disney and 20th Century Studios.

Mrtar did not hold preview screenings on Thursday nights.

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