Beyoncé Video for Renaissance Tiffany & Co. Ad Campaign – The Hollywood Reporter

Every element is connected to Beyoncé’s rollout this summer Renaissance From the irrepressible energy of its dance-centric tracks to the ultra-stylish imagery released from the early teases of this seventh solo album, it felt flawless. Master class in high style, still images and teaser videos are connected Renaissance Beyoncé is seen wearing custom looks from coveted labels from Gucci and Alaia to Schiaparelli and Mugler, with Los Angeles-based artist Nucci Quero creating a piece the superstar wears as she poses on a holographic horse on the album’s cover. The image evokes thoughts of Lady Godiva.

But beyond those teaser videos, as well Authentic “Renaissance” lyrics, no full music videos have yet been released in support of the album. Today, fans waiting to see more of Beyoncé in action have something new to watch.

Beyoncé – Tiffany & Co. Old collaborations with the company include starring in its “Lose Yourself in Love” ad campaign – now releasing a film with the jewelery house for the final song. Renaissance, “Summer Renaissance.” The black-and-white film is directed by Grammy Award winner Mark Romanek (“Scream,” “Got Till It’s Gone,” “Hurt”); A 30-second version of the video can be seen below.

Sampling Donna Summer’s 1977 megahit “I Feel Love,” the film for “Summer Renaissance” is imbued with a Studio 54 vibe throughout, with Beyoncé and many of the 90 dancers surrounding her wearing Tiffany & Co. jewelry. Fashion photographer Mason Poole lensed the stills for the campaign, while Beyoncé’s longtime stylist Marni Xenofonte worked on the artist’s 2016 look. LemonadeWork with the stylist and Vogue Italia Editor-at-Large Patty Wilson in the campaign.

Launched in August 2021, Tiffany & Co. A little more than 13 months after Beyoncé and Jay-Z starred in the “About Love” campaign, the upbeat “Lose Yourself in Love” film puts Ms. Carter solo front and center amid an energetic dance floor that evokes 1970s club culture and empowers women.

While she wears the legendary Tiffany diamond in “About Love” for this latest campaign, Beyoncé wears a variety of signature jewelry, including a more than 10-carat round brilliant diamond in a Tiffany setting in a platinum ring, along with a necklace and earrings by famed Tiffany & Co. designer Jean Schlumberger. Meanwhile, Beyoncé was surrounded by several dancers wearing mesh and beanie pieces from the house’s Elsa Peretti collection at Tiffany & Co. Wears jewelry.

Beyoncé can also be seen Renaissance Filmed wearing a custom piece created for the campaign, Tiffany & Co. A large-scale design inspired by a graduated-link necklace from the hardware collection of The house’s jewelry design and innovation workshop in New York City created the piece, which features 18-karat gold links three times the size of the original necklace. To celebrate the campaign, a limited-edition large-scale necklace will be available for purchase on October 23.

Beyoncé in a still from Mark Romance for Tiffany & Co.

Mason Poole/Tiffany & Co.

Romanek’s black-and-white photo Renaissance Shot using a rare 65mm camera and conceived as an exploration of fearless creativity, says Alexandre Arnault, executive vp product and communications for Tiffany & Co. He notices. “Beyoncé is an inspiration to many because she embodies these qualities. We are honored to continue our partnership for a second year in a row and begin a new era of love.”

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