AFM 2022 According to Protagonist Pictures Head of Marketing – The Hollywood Reporter

What I missed the most was not attending film markets during the pandemic…

Seeing people, meeting new people.

What I don’t miss about film markets is…

Need to get out of my pajamas for real life meetings — bring back the party PJs!

What I miss most about Los Angeles as a city is…

Coming from London, I miss the sunshine, but certainly not the traffic and lines.

The biggest challenge for festivals and markets working in the era of COVID is…

Getting a read on the market, not being around other sales agents and not being conscious
New projects and new trends.

One place I must visit while in LA is…

Museum of Jurassic Technology in West LA – The Weirdest, Weirdest, Most Comfortable Place in LA

The place I avoid during the market is…

Lowe’s Pool.

The best AFM experience I ever had was…

Getting stuck in traffic for three hours when it should have been a 30 minute ride.

One thing I don’t travel without (other than my phone) is…

My earphones — I need music and podcasts all the time.

In LA, you always…

Stop by Amoeba Music.

The craziest movie title I’ve ever seen at AFM was…

Still to be found out, but it probably involves a flesh-eating couch potato or a zombie mosquito invasion.

Edited for length and clarity.

This story first appeared in the Nov. 3 daily issue of The Hollywood Reporter on American Film Market.

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