One of the perks that doesn’t come with being an awards editor? Additional storage space.
It’s especially necessary in the late spring (ahead of Emmy-eligible premiere dates for new TV shows) and fall (when Oscar hopefuls start making industry appearances) when swag boxes start piling up on my doorstep. Let’s face it: during awards season, at this point, all year; Also, swag season — and the gifts are seemingly endless, and of varying quality and ingenuity.
There are personalized items like a Levi’s denim jacket and a hot-pink “Tailor” embroidered on the front left pocket, courtesy of Peacock in its campaign. AngelineOr the size-11 Air Jordans Peacock sent to promote Bel-Air (It came packaged with a Kehinde Wiley-designed basketball in a glass case). No character-specific swag, as such Gaslit-themed cocktail set (as enjoyed by Martha Mitchell, played by Julia Roberts in the Starz limited series) or Dropout-Branded plastic cup and reusable straw, similar to what Amanda Seyfried carried as Elizabeth Holmes on her Emmy-winning show (Hulu sent journalists a banker box with a juicer and fresh vegetables).
Some items are useful, eg Abbott Elementary Bento boxes (perfect for bringing lunch to the office), while others – a 1923-Branded lantern, range for those dark nights? – A little less. And sometimes I accept perishables, such as pints Ted LassoA Genie-inspired flavor called “Biscuits with the Boss” (shortbread cookies in sweet-cream ice cream).
Whatever hasn’t been thawed or eaten has been sitting on the shelf all year — which means it’s time to bring these items into the office for the year-end review. Some of the promotional items we received this year had their branding hidden. Can the swag be tied to a movie or TV show you’re promoting?
Match the numbered items to the movie or television series listed below.
Angeline; the bear; Billy the Kid; Glass Onion: A Knives Out Mystery; Pinocchio by Guillermo del Toro; Reservation dogs; The Triad of Sorrow; We are Ladyparts; Weird: The Al Yankovic Story; white noise; Yellowstone
1. Pinocchio by Guillermo del Toro; 2. Angeline; 3. The Triad of Sorrow; 4. white noise; 5. Weird: The Al Yankovic Story; 6. Yellowstone; 7. Reservation dogs; 8. Glass Onion: A Knives Out Mystery; 9. the bear; 10. We are Ladyparts; 11. Billy the Kid.
This story first appeared in the Dec. 16 issue of The Hollywood Reporter magazine. Click here to subscribe.